WELBECK GROUP UNVEILS NEW IDENTITY
09 August 2010
The Welbeck Group, one of the UK’s fastest growing providers of wealth management and financial services, has unveiled a new brand identity designed by Brandnation. The new identity continues to use brand elements from the original manifestation but has been refreshed and re-worked to accommodate the Welbeck Group's new corporate structure and five distinct sub-divisions.
According to Mark Peacock, Brandnation Director, “The Welbeck Group has grown really rapidly since it was started in 2001 and now has five sub-divisions. We worked to rationalise the brand visually making it work coherently with the component Welbeck Group corporate parts and freshen up the proposition. Our emphasis was very much on evolution rather than revolution as the company has been so successful. We also used colour and bold, block statements to differentiate the divisions and also to underline the Welbeck Group’s ethos that ‘Sound Financial Advice Is Never Black And White’. In addition to the new brand and sub brand identities we have also created a brand DNA guideline, new signage and feature walls for Welbeck Group’s new City offices, corporate literature, a new website and several advertising manifestations including print and web.”
According to Nick Evans, Welbeck Group Marketing Manager, “The new identity underlines both our success to date and points forward to how we plan to build the company in the future. It’s bold and colourful – in keeping with our approach to our market and provides an ideal platform on which to base our on-going brand communications.”
About The Welbeck Group
The Welbeck Group is one of the UK’s fastest growing providers of wealth management and financial services. The Group comprises five main entities: Welbeck Wealth Management, Welbeck Mortgages, Welbeck Independent, Welbeck Consulting and Welbeck Solutions, with each specialising in a particular market sector.
The Welbeck Group’s origins emanate from Welbeck Wealth Management that was established in May 2001, by current Practice Principal, Greg Knight to provide a different type and style of service to traditional independent financial advisers and product providers such as banks and building societies.
The Welbeck Group’s open, upfront and friendly approach has been successful and Welbeck Group has enjoyed rapid growth over the decade. The Welbeck Group now has over 100 advisers based at its bespoke City offices at 55 Basinghall Street.
For more information visit:www.welbeckgroup.com
For media enquiries contact:
Nick Evans
T: 020 7776 2000
Emma Cranny
T: 020 7776 2000
Welbeck Group is a marketing term used to describe the collective departments of Welbeck Wealth Management, Welbeck Consulting UK LLP and Welbeck Independent LLP